One of the top goals in digital marketing is to have strong SEO. Strong SEO means that your content ranks in search drives organic traffic, and ultimately converts visitors into customers.
But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that takes time and resources to execute.
One surefire way to make sure your site always follows white hat SEO best practices and performs its best in search is a complete website SEO test.
In this post, we’ll review 2 tools that test website SEO in 2 crucial ways.
2 Tools for a Comprehensive Website SEO Test
Generally, SEO includes 2 categories:
- Technical – refers to the back-end elements of your site that allow search engine crawlers to easily access, understand, and index your content for ranking
- Content – refers to the creative content (text, images, video) developed for your site and how well it is optimised for relevant keywords and good user experience. Also known as “on-page SEO”.
Note: Off-page SEO (i.e. link building) is also a part of successful SEO, but requires time and outreach to achieve. The two categories discussed here are absolutely essential to strong SEO and should be the primary focus for SEO beginners just starting SEO.