Perth Web Agency

Why You Need SEO

admin — Thu, 28 Dec 2017 08:31:44 +0000

Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.

If you ever wonder why your competitors rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keyword when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.

This is where SEO can help. SEO looks for text, contents, links, page titles and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.

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SEO vs Other Online Marketing Strategies

admin — Thu, 28 Dec 2017 07:01:29 +0000

PPC

PPC is another popular online marketing technique which can drive traffic to your site, but when it comes to long-term effects, SEO is at a considerable advantage. An SEO campaign can be stopped, but its benefits do not immediately come to a halt. Traffic will still be driven your way over a period of time after the campaign has stopped. On the other hand, PPC, when stopped, instantaneously stops the direction of traffic to your site as well. SEO is also way cheaper than PPC yet higher in returns.

Social Media

Social media marketing is good, but its reach is rather limited. The only Internet users who can be targeted by this technique are those who are engaged in social media, leaving out those who are not but could be potential customers. With SEO, people themselves look for what they want, and it is up to you, the online businessman, to use the best SEO techniques to get the chance to shine. Social media is free, but unless it is a part of a whole functioning SEO strategy, it could be a waste of time.

Email Marketing

Email marketing is good for keeping existing customers, but a great deal of effort is required when seeking out new customers, not to mention the additional cost that goes with collecting prospects and qualifying them based on their profiles and the possibility that they will become customers. This entails not only extra money and effort but also time. With the tight competition among online business, time is always of the essence when it comes to capturing a certain market. With SEO, time is naturally on your side.

SEO vs Traditional Marketing Strategies

There are two main reasons why SEO does better marketing than old, traditional strategies.

The Internet is where customers are.
- Newspapers: A study shows, newspapers are now generally read by people 50 and above, which is a declining percentage of the total population. This means newspaper ads are likely to touch only a handful of a business’ potential market if there is potential in this handful at all. With search engine marketing, there is an endless market that can be targeted using specific techniques.
- Radio: Radio can reach more people over a given time than newspapers, but it is very difficult to target potential customers. Although it is possible to place ads on stations with a radio format that targets the same market, this medium has also been gradually replaced by newer music technologies such as the iPod, MP3 players and even the Internet.
- TV: TV is a more potent medium compared to the radio and newspaper, but advertisers have also started shifting their ads to their websites where they can present as much information as they need their audience to know. It is also easier to target potential customers on the Internet using proven SEO techniques.
Search engine marketing is cost-efficient.
- Newspapers:
  - Yearly ads: $60,000 – $150,000 depending on size
  - Yearly SEO: $12,000 – $36,000
- Radio:
  - 30-second timeslot : $500 – $2000
  - Monthly SEO: $1,000 – $3,000
- TV:
  - 30-second timeslot : $200,000 +
  - Yearly SEO: $12,000 – $36,0000
Search engines are SOUGHT by potential customers.
- Radio and tv may be always accessible, but people do not necessarily listen to the radio or watch TV to know about products they may be interested in.
- Newspapers are sought but rarely for their ads.
- SEARCH ENGINES ARE SOUGHT when customers want to BUY SOMETHING.

This works for 75 % all search engine uses.

Reference: GWM – SEO Perth

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We create website success plan for you

admin — Thu, 14 Dec 2017 02:34:01 +0000

The post We create website success plan for you appeared first on Perth Web Agency.

You are not able to run a business without an effective website

admin — Thu, 14 Dec 2017 01:07:06 +0000

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6 EASY CHECKS TO AUDIT YOUR SEO AGENCY

admin — Mon, 20 Nov 2017 05:17:01 +0000

The post 6 EASY CHECKS TO AUDIT YOUR SEO AGENCY appeared first on Perth Web Agency.

Common Mistakes in SEO

admin — Mon, 20 Nov 2017 04:50:14 +0000

You are wondering which part of the Search Engine Optimization (SEO) activities you failed. After all the efforts and the investments that you had put into it, success is still nowhere to be found. Surely, you committed mistakes – but where? Which part? Try to review the items below so you can understand:

1. You used wrong keywords. – You did not do your homework. Before you used those keywords, you should have researched for the most searched keywords and keyword phrases over the Internet and in the industry you belong. Sometimes, simplicity in words is also the key.

How to make it right: Do your research. Look for an efficient keyword suggestion tool.

2. You did not use tags. – You did not pay attention to the title tag. You left it empty. You did not use Alt tags in your images. You had no description meta tag. Your only focus was on the keywords. But you did not realize that they were the best places for your keywords because search engines crawl there frequently.

How to make it right: Write 200-character content summary for the description meta tag. Give a page title for the title tag. Make it different from the title of the article. If it has not reached 60 characters, include the name of your company. Likewise, insert text in the Alt tags for images so you can maximize the crawling possibilities of search engines in the pages of your website.

3. You did not take the effort to educate yourself constantly. – Several months after you successfully started your SEO campaign, you were surprised by unfortunate news that your site traffic has suddenly dropped. One of your competitors that used to be the poor third dramatically improved its site and took on the first place. You could not think of any possible reason. You did not make any changes in your effective approach so how come that this happened? Where were you all these months? Google and other search engines made few changes to update how the spiders should crawl, read and index a web page and you did not know? That is where you committed a mistake – you did not change anything.

How to make it right: Do not be too comfortable of your place. Search engine ranking algorithms changes with time. What you know as the truth now may be a lie tomorrow. What may be the best SEO strategy today may only be good after several days. This is why it is very important that you continuously educate yourself about SEO.

4. You did not place keywords in your URL. – You are stuck in using dynamic links.

The Advantages of a Custom Website Design

admin — Sat, 01 Jul 2017 04:29:33 +0000

Online presence has turned out to be one of the vital elements to a business’s success and growth. Companies and small businesses are using web solution to make things easy and convenient for their customers. Web solutions range from company websites to mobile apps and each company needs a specific solution to meet their needs.

A perfect web solution addresses the objectives of the business, generates new leads and results in better conversions and sales. The right custom website design, for instance, can help you do wonders.

Let’s find out how your business can get an edge over the competition with custom website designs.

A great appearance

If you are looking to build your own brand, there is no better way than to do it through your own unique website design. It helps you stand out and helps your business to carve out its own unique identity.

You can make a very interactive interface and creates a certain curiosity and interest, almost as if browsing the website was like playing a game. This keeps the customer on for longer and allows the website to manage utility as well as design at the same time.

Another benefit of this is the number of variations that can be created. The possibilities are endless, only imagination is required. Some websites change music the longer you scroll down. These surprise the customers and allow the website to stand out from the rest. In times when an average Internet user is flooded with data every hour, it is important to do something to grab their attention, and long scrolling websites are one of the tools that prove extremely effective.

Organized Content

While you can make a website in a matter of hours – here is the thing – they just are not suited for professional and corporate circles. Every business is different and so needs to be every site – and you can do it only with professionally built custom websites that take into account different things like the organized structure of the website to build a better user navigation. If users love what they see, it would automatically translate into a better user engagement for you, and lower bounce rates.

Focused on your customer needs

You can build your website based on your brand, have the freedom to incorporate any design and integrate your business objectives into your web solution. For instance, you might want to go in for a long scrolling web page than having many other sub pages – a great alternative for organizations that want to tell customers what they’re doing.

The popularity of long scrolling website design is mainly due to the presence of smaller screens. As long as small screens remain popular, so will long scrolling. As of 2016, in Australia, the number of mobile users has surpassed desktop users. Therefore it can safely be said that long scrolling website design is here to stay.

Storytelling, for instance, is one of the other important and effective tools that can be used to retain a hovering eye. Long scrolling websites make this possible.

Stand out from your competitors

You need to do more than just create a website. For instance, there would be hundreds of your competitors, and you need to stand out from them to get the sales you need. How do you do it? If you’re unsure, don’t worry, we are here to help.

Having a professional company carry out your website development will enable you to:

Build custom according to your needs
Design and run tests several times to get it right
Build an SEO friendly design and website
Have a responsive website that works across all devices
Build your own brand and corporate identity
Engage your target audience the easy way
Extended custom web solutions – mobile apps
You need a website that loads up fast, and custom is the only way to go.
Consultation and support

Trust our professional website designers to give you the custom website designs you need. We will help you design custom web solutions keeping in mind your needs and offering you the best solutions.

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Optimizing Your URLs

admin — Sun, 12 Feb 2017 14:57:33 +0000

As you progress on your Search Engine Optimization (SEO) campaign, you stumbled upon several issues pertaining to URL optimization. Suddenly, you asked yourself: “Why do I need to optimize URLs?” The answer lies on this sample:
www.dgdhomerepairservice.com/service.php?id=1234&color=6&size=8&session=678
This is a dynamic URL. Search engines can read this. They know that this link directs them to a specific web page. However, they do not like this. So more often than not, this URL will not be indexed. What about the users? Certainly, they will not understand this. This does not make any sense to them; hence, they may not click this URL and you lose your chance to increase Internet hits.

What if they see this static link instead?
www.dgdhomerepairservice.com/why-call-for-a-home-repair-service
If an Internet user is concerned about his home and has not made up his mind whether to call for a home repair service or do it on his own, he may type this phrase in the browser: Why is home repair service better than doing it on my own? Search engine robots will then start to crawl. If they find your URL, which has the keyword phrase “home repair service” matches the inquiry of the user, they will definitely index it. If you are so fortunate, this link will land you on the first page of search results all because it bears the appropriate keyword or keyword phrase. This is because search engines crave for relevance and uniqueness in links.
Reading all these, you surely realize the importance of optimizing your URLs and you think you are all set to do it? Not yet. You still have to learn more.

Long vs. Short URLs

There is no rule that prevents you from creating long URLs. However, it is a waste of time. It will also create negative impact to your SEO drive. The longer words you write on your URLs, the more possibility of you decreasing the value of your links to search engines. Long URLs also affect click-through rates and weaken their ranking power in search result pages.

Dashes vs. Underscores

If you want Google and other search engines read your URL word per word, use dashes instead of underscores. If you use dashes for the static link above, they will read it as this: why call for a home repair service. You are likely

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Basic SEO Terminologies

admin — Sun, 08 Jan 2017 14:49:45 +0000

For you to be able to understand the whole aspect of Search Engine Optimization (SEO), you have to learn first the basic terminologies used by SEO experts, web developers and others. Here are some of them:

1. SEO

Okay, you know that it stands for Search Engine Optimization. But do you have any idea what this term refers to? To simply explain: SEO relates to the performance of activities that will help design your website according to the ‘preference’ of search engines so they can easily crawl, understand and index your website.

2. Keyword

Keyword can be a word or a set of words that you or your writer will use in the title and body of your content, page title, description and others. This is to enable search engines to easily find the relevance of your website to users’ queries and to allow users to understand the subject of your content so they can readily choose your site among those listed in the search engine results page.

3. SERP

SERP or Search Engine Results Page refers to the listing of websites which search engines believe to carry information that is relevant to users’ queries. Each of these sites contains keywords or keyword phrases that match the words and phrases typed by the users in the browser. Depending on how long the list of websites the search engines find to be appropriate to the query, SERP is often divided into multiple pages.

4. Backlinks

These are hyperlinks that direct readers to your website when clicked. They are also called as incoming links and inbound links.

5. Internal links

These are links that are spread over the pages of your website. These links direct your visitors to other pages in your site.

6. PageRank

PageRank is how search engines see the importance of your site.

7. Anchor Text

It is the visible text for a link. Through this, visitors have the idea that the page where they will be directed will contain the information that refers to the anchor text.

8. Bounce Rate

This refers to the number of visitors who go to your website but leave immediately after realizing that the link or the URL does not direct them to the information they need.

9. Index

The word index is both used as a noun and verb in SEO. As a noun, it sorts of function as a dictionary where search engines check the keywords, keyword phrases and related sites. As a verb, it means the act of search engines to crawl and store the web page address …

4 Steps to Attract More Local Clients through SEO

admin — Sat, 07 Jan 2017 13:30:55 +0000

You are wrong if you think that the Internet cannot help you market your local flooring business. Remember, even you are not familiar with every shop in your city. This goes the same to other people in your area. How do you think they find the products and services they need? It is through the Internet. Hence, you will need to ensure your web presence so your local market can find you. If you have no ideas how, read the four steps below:

Step 1: Build your website.

It is possible that you are among the few business owners in your neighborhood (or state) who has not realized until now that you do need a website for your business. Well, you have to wake up. If you want to reach more local customers and improve your sales, it is necessary that you build a company website. It will serve as your virtual door, where visitors enter your home and leave as buyers.

Hire a web developer to do this for you. Make sure that he knows about Search Engine Optimization (SEO) – the use of Alt tag, description meta tag, title tag, heading tags, anchor text, backlinks and others. Do not hire just anybody that comes your way. SEO can help you improve your search engine ranking and increase your traffic. Likewise, do not forget to instruct him to place the name and address of your enterprise on each web page. In this way, search engines may be able to pick your site and may give you a good ranking in local searches.

Step 2: Hire an SEO writer.

Do not make a mistake of writing articles for your website yourself (unless you are a writer by profession before you started your business). This is because you have to ensure the high quality of your content, which enables search engines to find you easily. But to make sure that the SEO writer you will hire can give you higher rankings in local searches, ask him or her to include keywords specific to your city. For instance, instead of just saying, “DGD Flooring, Inc. offers the cheapest flooring products”, include this in your keyword phrase: “in Berkeley”.

Step 3: Get people to write reviews about your business.

Invite your present customers to write reviews about your business. Get as many people as you can. Give them also a list of where they can post reviews, either in your own website or in other search directories like Google Places where they are allowed to do so. In this way, when prospective clients come across your business online, these reviews can build their interest and inquire about your products.

Step 4: Be in the local search listing.

Local business and local search directories are mushrooming in the Internet.