Business trends are changing rapidly, making it impossible for market players to survive when they don’t adapt. Part of this evolution is the trend towards online sales and marketing. There are about 1.5 billion Internet users worldwide, and 85% of this number represents how many people actually buy online. When business competition is tough in the offline world, there is nothing that makes sense more than spending considerable time online where an nearly infinite market awaits a tapping.
Online marketing is a way of promoting a business using the Internet as opposed to more conventional marketing which makes use of TV, radio and print. As any successful online entrepreneur would claim, advertising on the Internet offers great advantage to businesses that no other medium can offer. In fact, there is not one or two but a myriad of benefits that taking a shop online can bring, the following being the top five:
With Internet advertising, a businessman can target potential customers and promote his business only to this specific market. For example, those who sell a variety of consumer products can advertise on Yahoo and other portals, while those who are marketing products under a specific niche can find sites and promote such niche products there.
The average cost of producing a television commercial is $350000, and that’s excluding money paid for airtime. With Internet marketing, a businessman only has to buy online ad space, create banners, etc. Even if all online marketing avenues were to be explored, the cost would still not come near what it would take to advertise in traditional media.
With online promotions, a businessman can keep track of how many views his ads have earned, or how many times his ads have been viewed and followed up with a purchase.
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