Today, 94% of consumers & businesses search the Internet before buying a new product or service. They submit their keywords to search and get a list of relevant websites in return. People tend to visit websites that are at the top of the list because they appear to be more relevant to their search. Most find your competitors at the top of the list. Study shows that if your website is not at the top of this list, you never reach your customers online.
If you ever wonder why your competitors rank is better than yours, then know it’s because of a marketing technique called SEO. SEO means Search Engine Optimization.
This technique helps your site rank higher than the millions of other sites in response to certain keyword when searched. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people to find you. To get higher rankings your website must have all the ingredients the search engines are looking for.
This is where SEO can help. SEO looks for text, contents, links, page titles and other pieces of relevant information contained in the HTML code of your website. This way when someone searches for books, the search engine will narrow the results to show the pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results.